“Combining passion with love and fashion with individual preferences, we offer our customers original, stylish and elegant products that reflect the spirit of design.”
Vuslat Turgut Gundogdu
Elegance begins where effort ends — in the silent confidence of timeless design
“Zirwe” is more than a brand — it’s a statement. In Turkish, the word “zirve” means “the summit,” the peak of ambition and determination. Founded in 1983 with a dream and unwavering dedication, the brand has grown from humble beginnings into a global name.
Every stitch, every fabric, every detail reflects a commitment to understated elegance and meticulous craftsmanship.
Our name is a tribute — not just to our founder’s vision, but to the standards we uphold in every collection. For us, style is more than appearance; it’s an identity. And true identity can never be replicated.
ZIRWE'S MISSION
We create garments that go beyond trends — pieces that reflect individuality, quality, and timeless elegance. At Zirwe, every thread is a choice, every design a reflection of our passion for detail, and every collection a step toward inspiring confidence in those who wear us.
ZIRWE'S STORY
Our story is deeply rooted in a passion for quality, contemporary style, and the legacy of Turkish textile craftsmanship passed down through generations.
Zirwe was founded in 1983 to craft elegant garments and carry the spirit of Turkish textile heritage into the modern world
In Istanbul, a city where tradition meets innovation, Zilfo Gündoğdu began producing garments in a modest workshop. At just 13, he stepped into the textile world as an apprentice, laying the foundation of what would become Zirwe. With tireless dedication and a vision for quality, the workshop quickly evolved into a brand.
Over the years, Zirwe expanded its product range from casual shirts to denim, trousers, and knitwear — always maintaining a refined style. What started as a small-scale production now reaches over 45 countries, with collections shaped by a team of passionate professionals. From a humble workshop to a global journey, Zirwe continues to represent modern elegance rooted in craftsmanship.
The 2000s marked a new chapter for Zirwe — focused on growth, innovation, and preparing for the future
While expanding into international markets, Zirwe also began investing in the future of Turkish fashion. By working with experienced craftsmen and mentoring new talents, the brand ensured that its values of quality, design, and craftsmanship would continue for generations.
At the same time, Zirwe diversified its production, strengthening its position in knitwear, denim, and smart-casual collections. Today, the brand delivers products to over 45 countries, with a vision rooted in continuous development and a deep respect for its heritage.
Zirwe’s story is no longer confined to its workshop — it lives on through every new piece, every global connection, and every future step forward.
The future of Zirwe lies in honoring our legacy while shaping tomorrow with innovation and vision
Today, the new generation carries forward Zilfo Gündoğdu’s passion for quality and his entrepreneurial spirit. As Zirwe grows stronger in global markets, it continues to evolve — embracing new technologies, modern production methods, and fresh perspectives, without ever compromising its core values: craftsmanship, integrity, and timeless elegance.
FAMILY
We carry the spirit of
craftsmanship from one generation to the next.
The future of Zirwe lies in honoring our legacy while shaping tomorrow with innovation and vision
The strength of Zirwe lies not only in its products, but in the hands and hearts behind them. Since the very beginning, Zilfo Gundogdu passed on his passion for quality and attention to detail to everyone around him — not only to his family, but to every employee who walked through the workshop doors.
Today, this spirit continues. Our team works with the same care, the same discipline, and the same love for the craft — as if each stitch holds the story of generations. In every piece we create, there is a shared commitment: to honor our roots, and to pass our knowledge forward, just like a family does.
PHILOSOPHY AND VALUES
We shape the future with the same principles that built us: precision, patience, and pride in craftsmanship. At Zirwe, every thread, every cut, and every choice reflects a deep respect for the work — and the people behind it.
We don’t just aim for quality — we pursue excellence, every single day
From fabric selection to final touch, every step at Zirwe reflects our deep commitment to craftsmanship. This pursuit of excellence isn’t occasional — it’s our everyday standard. In each product, each detail, and each experience, we aim to go beyond expectations — not just to match quality, but to redefine it.
The Art of Savoir-Faire
This is the art of the handmade — where skill, patience, and precision turn raw fabric into refined form. At Zirwe, each piece is crafted not just with tools, but with soul. We pursue not perfection as a goal, but as a habit — always striving to go one stitch beyond.
Family
At Zirwe, we carry forward not only a business, but a legacy of respect, elegance, and shared passion. From Zilfo Gündoğdu to the present day, this family spirit shapes everything we do — creating a space where every team member feels not like staff, but like family.
From Istanbul to the World
Zirwe was born in Istanbul — a city that bridges cultures, just like we blend heritage with modernity. Our journey started in a humble workshop, but today our designs speak in many languages. With every shipment, we carry a part of our story to the world.
Hospitality
Genuine hospitality is stitched into Zirwe’s DNA. We welcome not only clients, but also future talents — passing on the culture of respect, learning, and elegance. To us, creating clothing is not only a craft; it’s a way of making people feel seen, valued, and at home.
RESPONSIBILITY
At Zirwe, responsibility begins with people. We believe that every stitch, every success, starts in an environment where respect, comfort, and shared purpose come together. That’s why we work every day to create a space where everyone feels valued, heard, and proud to contribute.
People are the fabric that holds Zirwe together
At Zirwe, we’re rooted in our people — from the local communities we work with, to the diverse team members who bring every piece to life. We value integrity, fairness, and equal opportunity. Our workspaces reflect this: inclusive, respectful, and built on skill and mutual growth. Supporting women and families is part of our culture — because we know, real progress happens together.
Responsibility to the planet begins with how we produce
While Zirwe operates with modern machines, our low-impact production approach favors simplicity, control, and care. We use minimal resources, avoid wasteful practices, and choose sustainable processes wherever possible — because elegance shouldn’t come at the cost of the environment.
We aim not only to sustain, but to renew
Zirwe’s commitment to sustainability goes beyond production. We aim to extend the life of our garments, avoid waste, and give back. From eco-friendly packaging to donating unsold items, every decision reflects care. With solar-powered systems and a growing environmental focus, we’re designing for a better future — for both people and planet
OUR COMMITMENT IS TO CONTINUALLY BECOME MORE ENVIRONMENTALLY SUSTAINABLE
At Zirwe, sustainability is not a trend — it’s a long-term responsibility. We extend the life of our garments, reduce excess through donations, and use eco-friendly materials in all packaging and accessories. Our solar panel system helps minimize emissions, while our team works daily to make responsible choices — from design to delivery.
